The Online Marketing Specialists. Combining the art of Marketing with the latest Online Digital Techniques.
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Based in Durbanville, Cape Town, South Africa.
EFFECTIVE WEBSITE DESIGN.
Like every new technology, when it’s first introduced those companies that adopt it early have the advantage over those who do not, but eventually it shifts from being an advantage to an absolute necessity as the majority eventually catch up and competition becomes tough. With Google having recently celebrated 15 years we have reached the point where websites have become the norm, it’s highly unusual to find a business that does not have a website of some sort today, although believe it or not there are still a few.
With the number of websites on the internet reaching 1 Billion, that’s one website for roughly every seven people on the planet, and Google alone processing over 3.5 Billion online searches per day, competition for exposure and top spots has become incredibly fierce, most websites will unfortunately simply disappear into online obscurity, but the rewards of getting your website up the rankings are immense for your business, the sweet cherry is on top.
Research shows that the number 1 spot on search results receives as much as 42% of the traffic, number 2 at 12% and number 3 at around 8% and the figures keep dropping as you rank lower.
Although the details of exactly how online search algorithms work are a closely guarded secret and constantly changing, we do know what the Search Engines regard as important in how a website ranks in searches. A good website designer is essential in getting your website ranked highly in online searches. It’s a skill, an art, and a lot of ongoing hard work, that’s why it’s vital that you partner with a good web designer on an ongoing basis who will constantly monitor your sites performance and do whatever is necessary to keep your website well positioned in searches. Online marketing is a highly fluid and dynamic environment an unmanaged website WILL drop down the rankings over time as the search engines make changes to their algorithms, new competitors enter the market and your existing competitors improve their websites optimisation and ranking.
Website Optimisation doesn’t end once visitors arrive at your website.
The basics of marketing, namely AIDA still apply to your website, you want to turn those visitors into clients.
Attention, your website only has a second or two to grab your visitors attention.
Once you have their attention you need to pique their interest.
This should further lead to a Desire to do business with you.
And ultimately end in Action, where the visitor becomes a client.
If you don’t yet have a website then it’s imperative that you get one, Search Engines must be able to find it and it needs to be optimised to Rank highly in Online Searches.
Your website needs to be further optimised to maximise “Click Through Rate” on the search results. Search results must provide the correct information and encourage the client to click on your link.
Once a prospective client has clicked onto your website it must load quickly, the landing page must be designed in a manner as to quickly let the client know that your company is the one they are looking for.
The overall design of your website must be intuitive and easy to use, if your visitors get confused or lost trying to navigate your site you will lose them. Keep it simple, poor navigation may negatively affect Google Rankings.
Google now places greater importance on Quality Content, your content must be written to appeal to your users, NOT to Google. Keyword stuffing will adversely affect your Google Ranking.
Competition for rankings using specific keywords is intense, some of Googles latest algorithm changes have brought back the art of the “long tail”, some of our sites receive over 50% of their traffic from non keyword searches.
Remember web surfers are impatient, make sure your pages load quickly, don’t overload them with too many images or flash videos, Google cannot read these so they do nothing for your ranking.
Design your website with your prospective clients in mind, give them the information they will need to make an educated decision to buy your products or make use of your services. Your website must reflect that you are experts in your field.
Finally your website must have a clear “Call to Action”. Your prospective new clients must know exactly what to do next in order to do business with you, have your contact details on every page.
What makes a good Website?
There are numerous Marketing and Technical factors that result in your website generating, not just traffic, but maximum business for you.
021 976 0508
Optimisation for Google.
Google accounts for roughly 95% of Internet traffic in South Africa, make sure your website is Google friendly. Google Adwords are a very powerful tool for new companies or highly competitive industries.