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You’re probably thinking, but I already have a website, what’s all this SEO, Search Engine Optimisation stuff about.
Think of your website as a online brochure, or booklet, for your business.
Imagine dropping that brochure into a huge box containing about 1 Billion other company brochures, the internet, now shake the box to mix up all the brochures. What do you think the chances are of anybody ever finding your brochure again, no matter how pretty or well designed it is.
What Google, and other search engines have done is taken that big box full of brochures and turned it into a highly organised library with the search engines acting as the librarians.
It’s our job, as the web developer, to provide the search engines with all the information they need to be able to correctly index your website and understand it’s content in such a way that they can “recommend” it to the correct people according to what they are searching for.
Search Engine Optimisation is NOT a once off activity, the internet is a dynamic changing environment.
New competitors enter the market, your existing competitors are always working to improve their search “ranking” over yours and the search engines are forever making improvements in their ranking algorithms.
If you don’t keep up, you WILL be left behind.
Amplexus Consulting offers a highly professional Search Engine Optimisation service, inquire for pricing.