The first question we will ask you is, What do you want your website to do for you?
This may seem like a fairly inane question as the majority of responses will immediately be, We want our website to bring us more business, but there are those who may have other reasons for creating or improving on their online presence, educational, social etc and that will require a different approach.
For the sake of example let’s assume you run an Electrical Business that operates in the Durbanville area and you want to attract more business. The first mistake most SEO companies make is to excessively target the obvious high value keywords like “Electrician in Durbanville”.
The problem is that there may be one or two hundred electricians in Durbanville all competing for the number one ranking for the keyphrase “Electrician in Durbanville” making it very difficult to even get on the first page of Google Results never mind number 1.
By aiming for the “Cherry on Top” you may miss out on getting a larger slice of the cake, while it is important to try and rank highly for the obvious high value keywords these are not the only source of potential business, in fact sometimes your assumption of what may be the obvious key words for your business could be very wrong.
A good Online Marketer will take time to get a better understanding of your company, analysing what makes your company unique as opposed to your competitors. Although there may be many Electrical Companies in Durbanville they all differ in size, age of company, specialities, qualifications, services offered, operating hours, experience, areas serviced etc.
The term Electrician is so vague it encompasses very different industries, an Auto Electrician is totally different from an Appliance Electrician which is totally different from a Construction Electrician, but they all have the word “Electrician” in the name and will all feature in the search term “Electrician in Durbanville” if they are situated in Durbanville.
Simply optimising for “Electrician in Durbanville” could end up being a waste of your time as you field numerous inquiries for services you do not provide in areas you do not operate in, ultimately you want business not flattering traffic figures on your website.
Once we have a better understanding of your company we will then research the online search patterns of your potential customers for your specific services to ascertain the genuine key words and phrases that will attract the maximum potential business to your website.
Only once we have a thorough understanding of your business and your clients search behaviour do we begin to design and develop your website.