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Nothing stays the same for long, technological advancements in mobile devices and networks have created yet another shift in how your customers find your products and services.
Figures show beyond a shadow of doubt more people are using their mobile devices today, than PC or Laptop, to perform online searches.
These mobile devices are much smaller than a PC and operate differently.
A PC screen could easily be 20 times larger than a mobile’s screen and has a separate keyboard and mouse, mobiles are compact and use touch screens.
Your website needs to be able to adapt to the demands of this market segment or you will lose business.
Mobile websites need to be quicker, simpler, customers on mobile devices generally want to find the product or service they require and be able to quickly and easily perform the necessary transaction, be it placing an order or simply being able to call or email your company.
Ultimately you need a website that caters seamlessly for both PC and Mobile devices.
There are a number of various options of achieving this, one of which we recommend over the others.
You could develop two completely separate websites, one designed for PC and the other designed specifically for the smaller mobile devices, this method is more expensive and involves greater admin, we don’t advise this method for numerous reasons.
You could also develop a purely responsive website that adapts the size and layout of your content according to the size of the device being used to view the website, this can present some technical and optimisation problems as not all functions and features you are using on your website are responsive and you also cannot cram too much content into a web page designed for viewing on a small mobile device.
We recommend a Hybrid Website which offers numerous benefits over both of the other two options.
It’s one website, but two distinctly separate halves, one designed and optimised specifically for larger displays and the other half designed and optimised for the smaller mobile devices.
The system is then setup to detect the size of the viewing device and automatically provide the viewer with the correctly designed section of the website.
You don’t have the costs of running two separate websites and neither do you have the layout shortcomings of a responsive website.
Being one website with two separate sections of content allows for better rankings.
The shift from PC to Mobile usage in online searching has reached the tipping point where Online Marketing Experts have moved from simply catering for mobile usage as part of their online marketing strategy to it being the starting point, the very core, of their online marketing plans…Develop for Mobile First.
Amplexus Consulting can develop an effective hybrid website for your Business from only R7 950.00 once off or R795.00 per month.
(Check Pricing T&C’s)